Often a farmers’ market is the catalyst — not just because people find that they like local produce, but because they actually meet each other again. This is not sentiment talking; this is data. A team of sociologists recently followed shoppers around supermarkets and then farmers’ markets. You know the drill at the Stop’n‘Shop: you come in the automatic door, fall into a light fluorescent trance, visit the stations of the cross around the perimeter of the store, exit after a discussion of credit or debit, paper or plastic. But that’s not what happens at farmers’ markets. On average, the sociologists found, people were having ten times as many conversations per visit. They were starting to rebuild the withered network that we call a community. So it shouldn’t surprise us that farmers’ markets are the fastest-growing part of our food economy; they are simply the way that humans have always shopped, acquiring gossip and good cheer along with calories.Local food isn’t just about food: it’s also about conversations and community.
So if you want to act the way you feel, one way to start is to change your obesity network by going to the farmer’s market. It’s good for the local economy and environment, too.