Further, William Bartram did mention it in his Travels of 1791, as French mulberry. Curiously, even though Google books does have Bartram’s book, ngrams doesn’t seem to show French mulberry for that date, but does show American mulberry. Even more curious, William Bartram’s father, John Bartram, corresponded with Linnaeus, the founder of modern botanical terminology.
The currently most popular name is beautyberry, which turns out to be related to the scientific genus name, Callicarpa: Greek kalli means beautiful, and Karpos means fruit.
The plant has all sorts of uses:
Native Americans had many uses for beautberry, both internally and externally. According to Taylor (1940), Native Americans used beautyberry externally as a steam and topical application. All parts of the plants were used for different purposes Roots, leaves, and berries became the base for various teas and decoctions created to treated a wide variety of common aliments. It was also used for ceremonial activities.When Forester Wayne Bell of Moultrie pointed it out to me, he remarked that it was supposed to repel mosquitoes.
Crushed berries were rubbed on the skin to repel mosquitoes. In modern times, farmers and ranchers in Texas applied the berries and leaves to cattle and horses in order to repel flies. A study by Kinghorn (2008) confirms that Callicarpa Americana does have mosquito bite deterrent actions. Callicarpa leaves contain terpenoids that repel fire ants according to a recent study by Chen, Cantrell, Duke, and Allen (2008).
Other ethno botanical uses: Native Americans used Callicarpa americana for ceremonial uses. William Bartram recorded Native Americans cultivating Callicarpa americana in Georgia and Northeast Florida during his botanical expeditions of the 1740s. The plant has been use to produce dye and fish poison. Austin documents that traditional uses of related Mexican species include making of rafters and supports for bean vines.
Some references say “the shrub, which can grow up to 6 feet” obviously haven’t seen the ones in our woods, which are well over 10 feet tall.