The back-to-back, double whammy announcements that PepsiCo (PEP) is ditching high fructose corn syrup in Gatorade along with the results of a scathing new study from researchers at Princeton make it official — allies of the controversial sweetener have lost the war.
What the Princeton researchers found was A sweet problem: Princeton researchers find that high-fructose corn syrup prompts considerably more weight gain, as we noted here a while back. And, as we noted last year, there’s also an eerie correlation of the spread of HFCS into the food supply with the rise of obesity in the U.S.
Here’s Melanie Warner again, this time in the New York Times:
Hunt’s ketchup is among the latest in a string of major-brand products that have replaced the vilified sweetener. Gatorade, several Kraft salad dressings, Wheat Thins, Ocean Spray cranberry juice, Pepsi Throwback, Mountain Dew Throwback and the baked goods at Starbucks, to name a few, are all now made with regular sugar.
Why is Big Food buckling about bogus sugar?
What started as a narrow movement by proponents of natural and organic foods has morphed into a swell of mainstream opposition, thanks in large part to tools of modern activism like Facebook, YouTube and Twitter and movies like “Food, Inc.” and “King Corn.”Well, well. Voting at supermarket checkout seems to be working after all!