OMAHA, Neb., May 17 /PRNewswire-FirstCall/ — Hunt’s®, a ConAgra Foods brand, is pleased to announce that it has removed the high fructose corn syrup from every bottle of its ketchup products. Hunt’s 100% Natural Ketchup brings forth the naturally rich tomato flavor of Hunt’s tomatoes and contains only five simple ingredients: tomatoes, sugar, vinegar, salt and other seasonings, with no high fructose corn syrup, artificial ingredients or preservatives.
“In direct response to consumer demand(1), Hunt’s is pleased to offer ketchup sweetened with sugar and containing only five simple ingredients,” said Ryan Toreson, Hunt’s Ketchup brand manager. “Parents are looking for wholesome meals and ingredients they recognize—and the taste of Hunt’s ketchup is something both kids and adults love. Even with the new recipe, we have maintained the same great tangy, sweet taste that Hunt’s has always had and that consumers tell us they prefer.”
“When rats are drinking high-fructose corn syrup at levels well below those in soda pop, they’re becoming obese — every single one, across the board. Even when rats are fed a high-fat diet, you don’t see this; they don’t all gain extra weight.”
So a corporation that doesn’t care about science that says a key ingredient
in their product makes rats fat, every one of them, in ways that produce
the same risk factors that in humans contribute to high blood pressure,
coronary artery disease, cancer, and diabetes, that same corporation does
care when its customers say they don’t want that ingredient.
As ConAgra says in the press release:
(1) The 2009 HealthFocus® Trend Report indicated consumer concern over high fructose corn syrup has risen from 27% of shoppers being extremely or very concerned in 2004 to 45% of shoppers in 2008.
The back-to-back, double whammy announcements that PepsiCo (PEP) is ditching high fructose corn syrup in Gatorade along with the results of a scathing new study from researchers at Princeton make it official — allies of the controversial sweetener have lost the war.
Hunt’s ketchup is among the latest in a string of major-brand products that have replaced the vilified sweetener. Gatorade, several Kraft salad dressings, Wheat Thins, Ocean Spray cranberry juice, Pepsi Throwback, Mountain Dew Throwback and the baked goods at Starbucks, to name a few, are all now made with regular sugar.
Why is Big Food buckling about bogus sugar?
What started as a narrow movement by proponents of natural and organic foods has morphed into a swell of mainstream opposition, thanks in large part to tools of modern activism like Facebook, YouTube and Twitter and movies like “Food, Inc.” and “King Corn.”
Well, well. Voting at supermarket checkout seems to be working after all!